TUCANO URBANO
THE AIRBAG REVOLUTION CONTINUES.
The airbag revolution resumes. After the worldwide success experienced during the latest edition of EICMA, TUCANO URBANO launches the new AIRSCUD™ FLEX and AIRSCUD™ FLEX LADY airbag vests, featuring In&Motion technology and Liberty Rider’s integrated emergency call system.
Raising awareness of the dangers and, consequently, the importance of protection even during short trips is the challenge that still engages the most pioneering brand of the MANDELLI group. “Through the new AIRSCUD™ FLEX,” explains Marketing Director Florian Martin, “we want to continue the airbag revolution we started in 2021. Our cities are still too crowded, especially in the summer, with motorcyclists who move around without any protection, completely unaware of the dangers, between trams, cobblestones, curbs, potholes….”
With the new AIRSCUD™ FLEX, also available in the LADY version, TUCANO URBANO aims to convince as many scooter riders as possible not to ride around in a t-shirt in the sun-heated cities during the summer. This is why the research and development work of the Mandelli LAB has focused primarily on maximizing comfort and studying the fit in both the men’s and women’s variants, entirely modeled on the female body shape. Therefore, the new airbag vest, with integrated In&motion technology, is even more comfortable, more ventilated, more stylish, and at the same time more practical because it is washable. Additionally, it is more attractively priced, an extremely important factor at the time of purchase. Indeed, AIRSCUD™ FLEX positions itself as the most accessible airbag system for two wheels on the market: 299,99 euros*.
“Our mission,” explains Rémi Thomas, CEO of In&motion, “is to save lives by democratizing the airbag as much as possible. And this is why we aim to continuously raise our technological levels, maintaining an ongoing dialogue with our experts, engineers, doctors, and technicians who shape our protection systems every day. Additionally, with Tucano Urbano, we have managed to create our first, and so far only, women’s airbag system.”
MARCO MELANDRI BRAND AMBASSADOR
Who better than one of the most beloved Italian MotoGP and Superbike riders to promote two-wheel safety culture? TUCANO URBANO has chosen MARCO MELANDRI, world champion in 2002 in the 250cc category, as the ambassador for the new video campaign dedicated to AIRSCUD™ FLEX. The clip features the urban jungle where more risks are taken than on the track. But to avoid risking your skin, you don’t need to wear a leather suit. Just AIRSCUD™ FLEX! Word of Melandri.
*Recommended retail price (excluding the In&box rental plan necessary for the airbag system to function).